Dead Robot The space between gay and straight, stupid and smart.

23Oct/07Off

Condo Marketing Makeover



Condo Makeover, originally uploaded by deadrobot.

Up on Wellesley, this poor development has had a hard time of selling to the masses, due to the neighbours: Jamestown is right across the street and I guess they're not appreciating their property values rising. When they first erected the sales office, it was tagged within hours. Then constantly paint bombed/spray painted almost nightly. Mostly stuff about how affordable housing was needed rather than gentrification.

Then this subtle attraction appeared (since gone). See the big photoshopped "condo scene" of young gay males enjoying their new patio, just there on the left of the photo? An adventurous artist added to the photo for social awareness.

Condo Makeover


Condo makeover 2




Who is she?


defy!

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Filed under: Toronto Comments Off
Comments (15) Trackbacks (0)
  1. SharkBoy
    October 23rd, 2007 - 06:16

    the developers didn’t appreciate the art I guess… it’s already gone.

    I especially like the rainbow colour lai… nice touch guys

  3. Lew
    October 23rd, 2007 - 11:06

    Heh. You managed to use the word “erected.”

    That’s probably the most creative defacing of commercial work I’ve ever seen. Brilliant. I wonder how many hundreds of people just walked by without noticing anything.

    I love the pseudo-semi-Asian guy’s line.

  4. Geoff
    October 23rd, 2007 - 11:14

    That is pretty sweet. :O

  5. force field frequency 18
    October 23rd, 2007 - 11:44

    hey, i’m the only woman here… so why have none of the men noticed me?

    CAUSE YOU’RE UGLY LADY.

  6. fred
    October 23rd, 2007 - 15:51

    I think the condo going up is good. No more trashy jamestown sounds good to me.

  7. Evil Panda
    October 23rd, 2007 - 18:13

    I love creative defacing. That rocked.

  8. Lew
    October 23rd, 2007 - 18:43

    Creative defacating can be interesting as well.

  11. Dead Robot
    October 24th, 2007 - 05:26

    I wonder who this Defy is. While no Banksy, they certainly got right up there with their design.

  13. Scott Dagostino
    October 24th, 2007 - 08:10

    Hey there,
    As the saying goes, long-time listener, first-time caller!

    After three days of interviews, I’m exhausted with this ‘Dumbledore is gay’ business and, more importantly, running behind on crafting our ‘full frontal’ section in fab.

    But then I saw your Star condo pictures — they’re completely awesome (big love to ‘defy’) and I’m wondering, good sir, if you might be willing to let us reprint one in fab and credit your blog. Yea or nay? Write me either way, if you would!

  14. Dead Robot
    October 24th, 2007 - 08:23

    Thanks Scott!

    Check your email, I’ve replied there.

  15. andrew
    October 25th, 2007 - 01:43

    i hope defy is female, that’ll kill fab’s interest in the article.


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Dead Robot

Not a clothing store in the UK, not a group of tech students come together for their RC club, nor is this a prolific anime artist portfolio site. I'm just a guy that likes to (over)share. I've been doing so since 2004 so there's a lot of crap in the database. Enjoy!

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