I see that Rogers is getting into the home security business.
This fills me with such dread I can barely contain myself. Thank god I have a blog.
Information is the currency of the internet. The more you have, the more power you wield. And who wields the most information in Canada? Righto, my tin foil hat followers – Rogers! Okay I’m not going to go conspiracy theory on you but I will speculate something here: Imagine a large corporation collecting data on what time you came home, when you usually took vacation, when your kids were online, when you take breaks at the office to check up on your house. Basically all your “down time” collected in a nice pie graph so that they knew when you could be reached for…ads?
Would that not be the greatest thing Rogers could sell to their own marketing people? Or third party ad agencies for a delicious price? Why else get into the home monitoring business? It’s such a innocuous vertical that it baffled me at first – why not update their dinosaur like On Demand channels or improve their digital media streaming infrastructures and make millions like iTunes?
Because right now the money is being made online is knowing where you will be, what you will do and how best to market to you. Rogers has never done anything out of the goodness of their corporate heart and I see this “protecting your family” garbage is the warm piss flying into your face while they take note of when’s the best time to hit you for an iPhone upsell.
Then again, reading through all their online crap about the service makes me think they’re just bumbling their way through another product launch, and that wiring up your home with crap wifi and web cams is a cheap way for them to make a buck. I could be 1000% wrong.